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This policy describes how La Flor S.r.l. collects, uses and protects the personal data of users who visit the shop.laflor.it website or make a purchase.

Data Controller

La Flor S.r.l., registered office at Località Abbazia San Vigilio 1, 25010 Pozzolengo (BS), Italy, VAT/Tax ID 04332820986, certified e-mail (PEC): laflorsrl@legalmail.it, e-mail: info@shop.laflor.it. Operating office: Via Piemonte 13, 37060 Sona (VR), Italy.

What data we collect and why

We collect the data you voluntarily provide when registering, making a purchase, or contacting us through our website (name, surname, address, e-mail, phone number, payment data handled by third-party providers). We use this data to:

• process orders and manage shipping and returns;
• respond to your customer service requests;
• comply with accounting and tax obligations;
• with your consent, send you marketing communications and newsletters;
• improve our website through aggregated statistical tools.

Who we share your data with

Your data may be shared with: couriers responsible for shipping orders; payment service providers (Stripe, PayPal and other checkout providers) for secure payment processing; technical service providers that support our website (hosting, security, caching); Google, for website traffic analytics; Meta (Facebook), if you interact with our social pages or advertising. These parties process data as data processors or independent controllers, in compliance with applicable law.

Cookies

Our website uses technical, analytics and profiling cookies. For detailed information on the types, purposes and management of cookies, please see our Cookie Policy.

International data transfers

Some of the providers we work with (e.g. Google, Meta, Stripe, PayPal) may transfer data outside the EU. In such cases, transfers are based on standard contractual clauses approved by the European Commission or other adequate safeguards provided under the GDPR.

Data Protection Officer

Given the nature and size of our business, a formal DPO has not been appointed. For any request regarding the processing of your personal data, you can write to us at info@shop.laflor.it.

Data retention period

Data is retained for as long as necessary to fulfil the purposes described above and in compliance with legal requirements (e.g. accounting and tax records are kept for 10 years).

Your rights

As a data subject, you have the right to: access your data; request rectification or erasure; object to processing or request its restriction; request data portability; withdraw consent at any time. You can exercise these rights by writing to info@shop.laflor.it. You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali, www.garanteprivacy.it).

Updates

This policy may be updated periodically. We invite you to review it regularly. Last updated: July 2026.